Leveraging Fans to Improve Your Success Rate

Utilize FanGPT to search for fans within the accounts you are currently working on. FanGPT allows you to ask specific questions to find relevant fans, such as:

Example Query:

"Is there a fan in [Account Name]?"

Compile a list of fans in the target accounts, including their engagement history and fan score ratings.

From the list of fans provided by FanGPT, identify the highest star-rated fans. Review their engagement history to determine which team members have had meetings with these fans.

Steps:

• Filter the fan list by star rating.
• Examine meeting logs and interactions to identify team members with the closest connections to these fans.

Alternatively, you can also ask FanGPT to do this by asking the question following question

"Is there a fan in [Account Name] who has had atleast 3 meetings? "

Focus on fans with the highest star ratings and the strongest existing relationships

Reach out to the team member who has spent the most calendar time with the identified high-star fan. Request them to share an update about the active deal with the fan.

• Identify the team member with the most interactions based on calendar data.
• Send a personalized message to this team member, requesting them to engage the fan regarding the active deal.

<div class="email-template-1"><h5>Email Template / Slack Message:</h5><div class="email-header"><h6>Subject:</h6><div>Fan Help Needed: Active Deal with [Account Name]</div></div><div class="email-body"><h6>Body:</h6><p>Hi [Team Member’s Name],</p><p>We’re currently working on an active deal with [Account Name], and I noticed that you have had several meetings with [Fan's Name], who is a high-star fan of our product.</p><p>Could you please share some insights with [Fan’s name] previously and see if he/she might be able to support us in this process?</p></div></div>

<blockquote>Leverage existing relationships to gain insights and support for the active deal.</blockquote>

Once the team member has shared the update, ask if they can facilitate an introduction between the fan and the sales team. This can be done over a casual coffee meeting or a virtual catch-up.

• Confirm the fan’s willingness to assist with the deal.
• Arrange a meeting (in-person or virtual) for the fan to meet the sales team.

<div class="email-template-1"><h5>Email Template:</h5><div class="email-header"><h6>Subject:</h6><div>Request for Introduction Meeting</div></div><div class="email-body"><h6>Body:</h6><p>Hi [Fan's Name],</p><p>I hope this message finds you well. I wanted to thank you for your continued support and collaboration with [Our Company]. We’re currently working on an exciting deal with [Account Name], and your insights and support would be invaluable.</p><p>If you’re available, we’d love to set up a quick meeting with our sales team to update you on the progress and explore how we can work together to make this a success. How about a coffee catch-up or a virtual meeting at your convenience?</p><p>Looking forward to your positive response!</p><p>Best regards,</p><p>[Your Name]</p><p>[Your Position]</p></div></div>

<blockquote>Facilitate direct engagement between the fan and the sales team to enhance deal progression.</blockquote>

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Key Points to Remember:

• Personalization: Ensure all communications are personalized to reflect the fan's previous interactions and contributions.
• Timeliness: Act promptly on the insights provided by FanGPT to maintain momentum in the deal process.
• Gratitude: Always express gratitude for the fan’s support and willingness to help, reinforcing their value to your company.

Metrics for Success:

• Fan Engagement: Track the number of fans engaged and their involvement in active deals.
• Deal Progress: Monitor the progression of deals where fan support was leveraged.
• Win Rate: Measure the win rate of deals with fan involvement compared to those without.

By following this detailed playbook, you can effectively utilize fan relationships to improve your win likelihood in active deals, leveraging the power of FanGPT for targeted and strategic engagement.

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