1. Lead Generation when a Fan changes job.
2. Fans for reference to close a deal
3. Use the Fan’s network for introductions to executive buyers in your deals
4. Marketing content like blogs, testimonies and webinars
5. For brand creation and popularity
6. For product feedback and advisory

Majority of brand uses the same 10% of the Fan base again and again for these purpose and wastes or under utilize the remaining 90%. This is because there is not an effective way to build, maintain and utilize the Fanbase.

This is a difficult problem because Fan data is highly distributed. It sits in CRMs like Salesforce or Hubspot, in the email servers on Gsuite or Office 365, in the numerous conference call like zoom, office or googe suite or in product utilization databases like Pendo or Mixpanel. Furthermore, not all fans are equal and so to effectively use a Fan for the relevant purpose, we need a way to rank them. This is extremely difficult because one would need to crawl through internet to collect all of the various activity data and use ML systems to create scores. Even after doing all this, it still is difficult to get full mileage because you will need a highly flexible query engine to serve multiple personas like sales, operations, marketing and product teams.

This is why we built FanBaseAI which has FanDB to auto collect the Fanbase, FanActivity to crowl and score the Fans, FanGPT to allow multiple persons to search and use the data and finally FanNotification to send you reminders for certain activities. Check us out!

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