Boosting Customer Loyalty and Engagement

Use FanbaseAI to build a list of fans who have had at least two meetings with your teammates in the past but have not had any interactions in the last year.

• Visit FanbaseAI platform.
• Filter fans with at least two meetings in the past.
• Cross-reference this list to identify those who have not had any meetings in the last year.

<div class="email-template-1"><h5>Email Template:</h5><div class="email-header"><h6>Subject:</h6><div>Let's Catch Up!</div></div><div class="email-body"><h6>Body:</h6><p>Hi [Fan's Name],</p><p>I hope you’re doing well. I noticed it’s been a while since we last connected — over a year, in fact!</p><p>We’ve had some exciting developments at [Your Company], and I’d love to catch up and share what’s new. Would you be available for a quick meeting sometime next week?</p><p>Looking forward to reconnecting!</p><p>Best regards,</p><p>[Your Name]</p><p>[Your Position]</p></div></div>

Steps:

• Use FanbaseAI to view recent activities, promotions, or any relevant updates about the fan.
• Make a note of these updates to mention them during your meeting.

Example Points to Mention:

• Recent promotions or job changes.
• Significant contributions or achievements in their current role.
• Any noteworthy personal milestones.

Show genuine interest in the fan’s progress and make the re-engagement meaningful.
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Key Points to Remember:

• Personalization: Tailor your communication to reflect the fan's unique journey and achievements.
• Consistency: Ensure regular follow-ups and meetings to keep the connection strong.
• Appreciation: Always express gratitude for their support and involvement with your company.
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<div class="email-template-1"><h5>Sample LinkedIn Message:</h5><div class="message-body"><p>Hi [Fan's Name],</p><p>It’s been a while since we last connected, and I hope all is well with you!</p><p>We’ve had some exciting developments at [Your Company] over the past year. I’d love to catch up and hear what you’ve been up to as well.</p><p>How about a quick call or coffee next week?</p></div></div>
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Metrics for Success:

• Re-engagement Rate: Track the number of fans who respond to your re-engagement efforts and agree to meetings.
• Meeting Frequency: Monitor the frequency of follow-up meetings with re-engaged fans.
• Fan Activity: Measure the increase in fan activity and engagement after re-engagement.

By following this detailed playbook, you can effectively re-engage inactive fans, maintaining and strengthening their connection with your company, ultimately leading to long-term loyalty and support.