Harnessing Customer Advocacy

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Customer Success Teams

Step 1: Build a List of Fans Recently Promoted

Utilize FanbaseAI to identify and compile a list of fans who have had at least two meetings with your company and have been promoted within the last six months. This can include promotions within their current company or moves to new companies. These fans are likely to be in a positive mindset about their career progress and may be more open to collaboration.

Step 2: Reach Out and Congratulate Them

From your marketing team, send a personalized email to each fan, congratulating them on their recent promotion. Highlight their achievements and acknowledge their journey and contributions to your company so far. This reinforces their value and makes them feel appreciated.

<div class="email-template-1"><h5>Email Template:</h5><div class="email-header"><h6>Subject:</h6><div>Congratulations on Your Promotion, [Fan's Name]!</div></div><div class="email-body"><h6>Body:</h6><p>Hi [Fan's Name],</p><p>I hope this message finds you well. I wanted to personally congratulate you on your recent promotion to [New Position] at [Company Name]! This is a fantastic achievement and a testament to your hard work and dedication.</p><p>Your journey with us has been remarkable, and we’re grateful for your continued support. It’s always a pleasure collaborating with someone as talented and driven as you.</p><p>Best regards,</p><p>[Your Name]</p><p>[Your Position]</p><p>[Your Contact Information]</p></div></div>

Step 3: Propose Collaboration on Marketing Activities

In the follow-up email, propose various marketing activities where they can contribute and showcase their expertise. These activities could include participating in a webinar, providing quotes for case studies, writing a guest blog post, or joining a podcast. Emphasize how these opportunities can help them build their personal brand while contributing to your company’s marketing efforts.

<div class="email-template-1"><h5>Follow-Up Email Template:</h5><div class="email-header"><h6>Subject:</h6><div>Opportunity to Share Your Success Story</div></div><div class="email-body"><h6>Body:</h6><p>Hi [Fan's Name],</p><p>I hope you're doing well and enjoying your new role at [Company Name]. We’d love to celebrate your success and share your journey with our community. Would you be interested in participating in our upcoming marketing initiatives?</p><p>Here are a few options where your insights would be incredibly valuable:</p><blockquote><p>Note: Kindly note not to share all options, it is better to pick any one of these based on your strategy and requirements</p><ul><li><strong>Webinar:</strong> Share your expertise and experiences with a broader audience.</li><li><strong>Quotes for Case Studies:</strong> Provide your insights and testimonials for our success stories.</li><li><strong>Guest Blog Post:</strong> Write about your journey and how [Our Product] has played a role in your success.</li><li><strong>Podcast:</strong> Join us for an engaging discussion about industry trends and personal achievements.</li></ul></blockquote><p>These opportunities are a great way to build your personal brand and showcase your accomplishments. Let us know which option resonates with you, and we can discuss further details.</p><p>Looking forward to your positive response!</p><p>Best regards,</p><p>[Your Name]</p><p>[Your Position]</p><p>[Your Contact Information]</p></div></div>

Step 4: Coordinate and Execute the Marketing Activities

Once the fan agrees to participate, coordinate the logistics and content creation process. Provide them with any necessary guidelines, templates, and support to ensure a smooth and successful collaboration. Make the experience enjoyable and rewarding for them by acknowledging their contributions and providing positive feedback.

Step 5: Promote and Amplify the Content

After the content is created, promote it through your various marketing channels, such as your website, social media, email newsletters, and industry forums. Tag the fan and their company (with their permission) to increase visibility and engagement. Encourage your audience to share the content to amplify its reach.

Step 6: Show Appreciation and Maintain the Relationship

Send a thank-you email to the fan, expressing your gratitude for their participation and contribution. Consider sending a small token of appreciation, such as a personalized gift or a branded item, to strengthen the relationship further.

Table of Contents

Step 1: Build a List of Fans Recently Promoted

Step 2: Reach Out and Congratulate Them

Step 3: Propose Collaboration on Marketing Activities

Step 4: Coordinate and Execute the Marketing Activities

Step 5: Promote and Amplify the Content

Step 6: Show Appreciation and Maintain the Relationship

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